Field Marketing Executive

Field Marketing Executive

  • Kochi , Kerala
  • 20000-30000
  • Full-time

Job Description

We are seeking a dynamic and results-oriented Field Marketing Executive to join our team in Kochi, Kerala. As a Field Marketing Executive, you will play a crucial role in promoting our products/services and building brand awareness within the designated region. This position involves a combination of strategic planning, on-the-ground execution, and relationship-building with key stakeholders. Responsibilities: 1. Market Research: - Conduct thorough market research to identify potential customers, competitors, and industry trends. - Analyze consumer behavior and preferences to tailor marketing strategies accordingly. 2. Strategic Planning: - Develop and implement effective field marketing strategies to achieve organizational goals. - Collaborate with the marketing team to align field activities with overall marketing campaigns. 3. Brand Promotion: - Execute on-the-ground promotional activities to enhance brand visibility and awareness. - Distribute marketing materials, merchandise, and samples to target audiences. 4.Event Management: - Plan and organize events, roadshows, and product demonstrations to engage with the local community. - Coordinate logistics and collaborate with vendors to ensure successful event execution. 5. Relationship Building: - Establish and maintain strong relationships with key stakeholders, including retailers, distributors, and local influencers. - Collaborate with sales teams to support their efforts and address customer queries. 6. Data Collection and Analysis: - Collect and analyze data on the effectiveness of field marketing initiatives. - Provide regular reports on key performance indicators and make data-driven recommendations. 7. Training and Support: - Provide training and support to local sales teams and partners on marketing strategies and product knowledge. 8. Feedback and Improvement: - Gather feedback from the field to improve marketing strategies and address challenges. - Stay updated on industry trends and competitor activities to refine marketing approaches. Qualifications: - Bachelor’s degree in Marketing, Business, or a related field. - Proven experience in field marketing, preferably in the local market. - Excellent communication and interpersonal skills. - Ability to work independently and collaboratively within a team. - Strong organizational and project management skills. - Knowledge of the local market and consumer behavior in Kochi, Kerala. If you are a motivated and results-driven individual with a passion for field marketing, we encourage you to apply for this exciting opportunity to contribute to our brand's success in Kochi, Kerala.

Job Overview

  • Location : Kochi , Kerala
  • Job nature : Full-time
  • Salary : 20000-30000