- Develop and design new clothing lines and accessories in line with the latest trends. - Conduct market research to identify new trends, fabrics, and techniques, and seek design inspiration. - Collaborate with the design team to create cohesive collections. - Sketch designs and create mood boards to present concepts. - Oversee the entire product development process from design through to production. - Select fabrics, embellishments, color, and style for each design. - Ensure designs meet the company's high standards and customer expectations. - Work closely with the production team to ensure the accurate translation of design into final garments. - Stay updated with the latest fashion trends and maintain a forward-thinking approach to design.