we are in search of an energetic and results-oriented SEO Analyst to join our growing team at ZYLYZ . the ideal candidate should have a bachelor's degree in marketing, communications, business, computer science, or a related field is often required. Some employers may prefer candidates with a master's degree or specialized certification in digital marketing or SEO. Experience : 4+ years experience in same fields Qualifications: - Education: A bachelor's degree in marketing, communications, business, computer science, or a related field is often required. Some employers may prefer candidates with a master's degree or specialized certification in digital marketing or SEO. - Technical Skills: Proficiency in HTML, CSS, and JavaScript is important as SEO involves optimizing website code. Familiarity with content management systems (CMS) such as WordPress, Joomla, or Drupal is also beneficial. - Analytical Skills: Strong analytical skills are essential for analyzing website performance, conducting keyword research, and interpreting data from various SEO tools like Google Analytics, Google Search Console, SEMrush, Moz or Ahrefs. - SEO Tools: Experience with SEO tools and platforms is highly desirable. Candidates should be able to effectively use these tools to track rankings, identify technical issues, analyze backlinks, and monitor competitors. - Understanding of Search Engines: A deep understanding of how search engines operate, including algorithms, ranking factors, and best practices, is critical. SEO Analysts should stay updated with industry trends and algorithm changes. Responsibilities: - Keyword Research: Conducting thorough keyword research to identify high-value keywords relevant to the business and target audience. - On-Page Optimization: Optimizing website content, meta tags, headings, and internal linking structure to improve search engine visibility and user experience. - Technical SEO: Identifying and fixing technical issues that could impact website performance in search engines, such as crawl errors, broken links, site speed, and mobile-friendliness. - Off-Page Optimization: Building high-quality backlinks through outreach, guest blogging, content partnerships, and other link-building strategies to improve website authority and ranking. - Content Strategy: Developing and executing content strategies aligned with SEO goals, including creating engaging and optimized content for web pages, blog posts, and other digital assets. - Monitoring and Reporting: Monitoring website performance using SEO analytics tools and generating regular reports to track key metrics such as organic traffic, keyword rankings, conversion rates, and ROI. - Competitor Analysis: Analyzing competitor websites and strategies to identify opportunities and threats, and adjust SEO tactics accordingly. - Collaboration: Working closely with cross-functional teams such as web developers, content creators, and marketing managers to implement SEO best practices and achieve business objectives. - Stay Updated: Keeping abreast of the latest developments in SEO and search engine algorithms to adapt strategies accordingly and maintain competitive advantage. Requirements: 1. Educational Qualifications: · Bachelor's degree in Marketing, Communications, Computer Science, or a related field. 2. Experience: · Proven experience as an SEO Analyst or similar role, with a track record of successful SEO implementations. 3. Technical Skills: · Proficient in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, Moz, etc. · Solid understanding of HTML, CSS, and website development. 4. Analytical Skills: · Strong analytical and problem-solving skills to interpret data and make informed decisions. · Ability to analyze competitor strategies and adapt accordingly. Overall, a successful SEO Analyst should possess a combination of technical expertise, analytical skills, creativity, and a deep understanding of search engine behavior to drive organic traffic and improve website performance .If you meet the above qualifications and are passionate about driving business growth, we encourage you to apply for this exciting opportunity .please submit your resume and cover letter detailing your relevant experience to hr@zylyz.com.