Responsibilities ● End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads ● Research and execute key aspects of the paid campaign such as audience research, account structure, etc ● Identify trends and insights, and optimize spend and performance based on the insights ● Brainstorm new and creative growth strategies ● Plan, execute, and measure experiments and conversion tests ● Collaborate with internal teams to create landing pages and optimize user experience ● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points ● Instrument conversion points and optimize user funnels ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate . Requirements and skills ● Minimum 5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Meta, and other ad platforms strategies and techniques ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert ● Experience with A/B and multivariate experiments ● Strong analytical skills and data-driven thinking ● Up-to-date with the latest trends and best practices in online marketing and measurement ● Bachelor’s degree in any relevant field.